H-E-B has begun a major wall-to-wall remodel and expansion of its 83 & Lincoln H-E-B store in Harlingen, bringing significant upgrades that will modernize, refresh and expand services for customers, the San Antonio-based retailer announced.
The comprehensive project represents a substantial investment in the community and reaffirms H-E-B’s commitment to the Rio Grande Valley.
Located at 613 S. Expressway 83, the store has served Harlingen customers since 1990. As part of this remodel, every department throughout the store will be expanded, increasing the total size to nearly 112,000 square feet once complete. Renovations are already underway and are expected to be completed in early 2027.
Major upgrades include new restaurant and wellness clinic
Major upgrades will include expanded departments across the store, a larger and more diverse product assortment, a refreshed and modernized exterior, and an expanded H-E-B Curbside area with additional dedicated parking.
The remodel will add Flaming Bird Restaurant, offering customers fresh, bold and convenient hot-food options. The store will also feature H-E-B Wellness Primary Care, providing accessible, high-quality health and wellness services in-store.
“We’re excited to be investing in the future of this store to create an even better shopping experience that this community can be proud of for years to come,” said Efren Matamoros, the store’s top store leader. “This transformation will take time, but the result will be a fresh, welcoming store built with our customers and community at heart.”
Throughout the renovation, the store will remain fully operational. Additional updates will be shared as the project progresses.
H-E-B, with sales of more than $50 billion, operates more than 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Based in San Antonio, H-E-B has more than 175,000 employees in Texas and Mexico and serves millions of customers in more than 300 communities.
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