In honor of St. Patrick’s Day, Busch’s Fresh Food Market is featuring traditional Irish food and beverages March 9-22 at its 16 southeastern Michigan stores.
Ready-to-eat meals freshly prepared by Busch’s deli team will include corned beef with roasted redskin potatoes, carrots and cabbage, portioned for two.
Irish soda bread, made in-house at the company’s bakehouse in Clinton, Michigan, will be available through March 17.
“We love to celebrate cultural foods at Busch’s, and our Irish celebration is always enjoyable for guests and associates alike,” said Chris Romano, director of merchandising.
“If guests want to cook their favorite Irish dishes, we have all the ingredients they need. But if they prefer, we have a delicious ready-made corned beef meal, they can find within the deli.”
Premium Michigan brands and cooking expertise
The celebration features premium flat-cut brisket from Michigan favorites Grobbel’s of Detroit and Sy Ginsberg of Ann Arbor, Midwest brands with generations of curing expertise.
The selection also includes a Grobbel’s corned beef meal kit and boneless USDA Choice Black Angus brisket, with Busch’s meat experts ready to share cooking tips and pairing ideas.
Additional Irish-themed items include Kerrygold butter and Dubliner cheddar cheese, Guinness stout, Maggie’s Irish Ale, Jameson Irish Whiskey, Bailey’s Irish Cream, Dearborn Brand sauerkraut, decorated white and green cupcakes and shamrock plants.
Signature Irish soda bread remains guest favorite
Busch’s Irish soda bread, made from scratch with heavy cream and butter, remains a customer favorite. More than 3,000 loaves are typically sold during the week of St. Patrick’s Day.
When Jessica Benn, bakehouse manager, joined the company 15 years ago, she prepared the bread herself with limited assistance. Today, a team hand-forms the loaves to meet increased demand.
“It’s a time-honored Busch’s recipe – slightly sweet with raisins and finished with a delicate sugared crust that creates the perfect bite,” Benn said.
The bread is made in small batches to maintain quality and prevent over-kneading. Irish soda bread scones also are available.
Founded in 1975 and headquartered in Ann Arbor, Busch’s Fresh Food Market is a family-owned independent supermarket chain with stores in Lenawee, Livingston, Oakland, Washtenaw and Wayne counties. It has more than 1,600 employees.
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