Evergood Sausage Co. marked its 100-year anniversary, celebrating a century of family leadership and old-world craftsmanship while maintaining hardwood-smoking traditions established in 1926.
Founded by Bavarian immigrant and master sausage maker Jacob Rauscher in San Francisco’s Mission District, Evergood grew from a neighborhood butchershop into a nationally recognized brand. The company operates from its historic Bayview District facility – formerly known as Butchertown – where it continues hardwood-smoking practices.
“Reaching 100 years is incredibly humbling,” said Donny Miller, VP of sales and marketing at Evergood Sausage Company.
“My grandfather and father built this company on relationships, integrity, and an unwavering commitment to quality. As we look ahead to the next era, our mission remains the same – honor our heritage, keep making traditional sausages the way we always have, and continue earning trust one sausage at a time.”
Retail expansion and three generations of leadership
A pivotal moment came in 1968 when a Safeway meat buyer discovered Evergood’s products, transforming the company from a route-delivery business into a large-scale retail producer. Through the 1970s and 1980s, leadership transitioned to the Miller family, with Harlan Miller and later his son Don Miller guiding the company through major industry shifts including vacuum packaging, centralized distribution and expanded retail partnerships with Safeway, Price Club (now Costco) and other major chains throughout California.
Under Don Miller’s leadership as chief revenue officer, Evergood expanded its footprint while staying true to a simple philosophy: if you make great products, people will find you. That belief helped elevate Evergood’s signature Hot Links to cult status and positioned the company for long-term growth.
Third generation drives national foodservice growth
The third generation of Miller leadership now leads the company. Donny Miller has launched new flavors, strengthened digital storytelling and accelerated national foodservice growth. Evergood products are now featured in stadiums as the official sausage of the San Francisco Giants, corporate dining programs, hospitality groups and chef-driven accounts across the country.
All Evergood sausages are naturally smoked over hardwood and made with premium whole-food ingredients including pork, beef and chicken. The company offers nine sausage varieties: Louisiana Hot Link Sausage, Pineapple Sausage, Mild Link Sausage, Chicken Apple Sausage, Polish Kielbasa Sausage, Bockwurst Sausage, Garlic Sausage, British-Style Bangers and Old Fashioned Beef Frankfurters.
With three generations of the Miller family leading the company, Evergood enters its second century committed to exceptional products, authentic processes and lasting partnerships.
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