Sprouts Farmers Market Inc. has appointed Don Clark CMO and Amanda Rassi as chief customer officer, the Phoenix-based retailer announced Feb. 19.
The appointments follow the retirement of Scott Neal, the company’s current CMO. Both Clark and Rassi will report to Nick Konat, president and COO at Sprouts.
“We are very excited to welcome Don Clark and Mandy Rassi to our executive leadership team as we continue to fulfill our purpose to help people live and eat better,” Konat said.
“Don’s combination of outstanding specialty retail and grocery experience, along with his experience in CPG leadership and brand building, will enhance our ability to be the market leader in driving health-forward, differentiated offerings for our customers. We’re also creating a new chief customer officer role to deepen our ability to understand and serve our unique customer base.”
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Clark brings 25 years of merchandising experience
Clark will oversee Sprouts’ perishable, non-perishable and merchandise operations functions. He has more than 25 years of experience in consumer packaged goods and retail merchandising, including service as EVP and CMO at Giant Eagle Inc. and SVP of merchandising at Whole Foods Market Inc.
Most recently, Clark served as CEO of Cerebelly Inc., a manufacturer of brain-focused baby food.
Rassi to lead newly created customer role
Rassi will oversee Sprouts’ marketing, external communications, personalization and loyalty, e-commerce and consumer insights functions in the newly created chief customer officer role.
“Mandy’s extensive experience in leading strategy and growth through the customer – building insight capability, leading customer strategy and personalization and loyalty, and driving growth with target customers – will strengthen how Sprouts understands and grows our health enthusiast customer across all channels,” Konat said.
Rassi has more than 20 years of experience in consumer packaged goods and retail marketing, having most recently served as SVP and CMO at The Michaels Companies. Prior to joining Michaels, Rassi held marketing and analytics leadership roles at 84.51° and The Kroger Co., where she served as VP and head of marketing. She also served at Procter & Gamble, culminating in her role as senior director of brand insights and analytics for the North America club and home specialty business.
Konat thanked Neal for his contributions to Sprouts.
“I want to thank Scott Neal for the contribution and impact he has made to Sprouts,” he said. “He’s driven outstanding growth in our business while driving further differentiation in our product offering, helping us become the best place to launch and grow brands. I wish him all the best in his retirement.”