Raley’s has launched Member Prices, a loyalty benefit that automatically applies discounts at checkout without requiring customers to clip digital coupons or log into accounts.
The West Sacramento, California-based company describes the new program as part of broader efforts to evolve alongside changing customer expectations and shopping behaviors.
Shoppers enter their Something Extra phone number at checkout and eligible discounts apply automatically. Membership in the Something Extra loyalty program is free.
Enrollment and benefits
Customers can enroll by texting “JOIN” to 765765, using the Raley’s app or visiting raleys.com/something-extra.
Member Prices join Something Extra perks, including $5 Member Days, Raley’s Dailies everyday low prices, Personalized Offers, Digital Offers and birthday rewards. All Something Extra members receive free pickup and delivery on orders of at least $25.
“Our focus is on simplifying the shopping experience while continuing to deliver meaningful value,” said Paul Gianetto, president of Raley’s Family of Stores. “These enhancements reflect our commitment to delivering a customer-first experience that aligns with the quality they expect from Raley’s, Bel Air and Nob Hill.”
Company Operations
Founded in 1935, Raley’s operates 119 stores under four banners – Raley’s, Bel Air Markets, Nob Hill Foods and Raley’s O-N-E Market. It is a division of The Raley’s Companies.
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Awesome decision! Digital process a pain, unnecessary extra effort! Thank you!