The Little Potato Co. has unveiled a new anniversary logo to mark 30 years in business, launching a year-long celebration that will include social and email campaigns, employee events and partner celebrations, the Edmonton, Canada-based company announced Feb. 17.
The visual mark will appear across company materials, marketing and select touchpoints throughout 2026. Additional activations are planned for later in the year.
From One Acre to North America
The company was founded in 1996 by CEO Angela Santiago and her father on a one-acre plot of land in Edmonton. It has grown into what the company describes as the number one little potato brand in North America, built on proprietary varietals, value-added products and long-standing relationships with family farmers.
“When I started The Little Potato Co. nearly 30 years ago, I had more curiosity than certainty,” said Santiago.
“As the company grew, I grew alongside it, learning what it means to lead with patience, resilience, and respect for the people and the land behind our food. Reaching this milestone is incredibly humbling, and I’m grateful to the growers, partners and team members who helped build what we have today.”
Category Innovation
Over three decades, The Little Potato Co. has developed industry-leading growing processes, introduced new proprietary varietals and expanded its value-added and flavor-forward product lines. The company’s little potatoes are sold pre-washed with no peeling required and can be cooked in five minutes, available in produce sections across the U.S. and Canada.
“As we look ahead, our roots are deep, our vision is clear, and the journey continues,” Santiago added.
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