Redner’s Markets more than tripled charitable donations by shifting from cashier-initiated requests to pin pad prompts at checkout, ECRS announced Feb. 4.
The Reading, Pennsylvania-based independent grocer recorded $10,507.71 in donations over nine days using the pin pad prompt, compared to $3,219.62 over 18 days with cashier prompts during its September round-up campaign.
The pin pad donation capability is a native component within the ECRS CATAPULT retail automation solution.
Campaign results
The pin pad approach places donation decisions in customers’ hands at the point of payment, removing the need for a prompt from cashiers.
This enables consistent engagement and allows customers to act independently without interrupting transaction flow.
Redner’s Markets extended the checkout model to its annual Toys for Tots initiative with similar year-over-year results. The retailer collected $47,146 using pin pad prompts in 2025 compared to about $26,405 with POS-prompted donations in 2024, nearly doubling contributions.
“We tripled donations in less time with the pin pad prompt,” representatives from Redner’s Markets said. “The lift is ridiculous.”
Technology implementation
After validating the workflow internally, Redner’s Markets enabled the pin pad prompt across attended POS lanes. The donation prompts are presented to shoppers at the point of payment through CATAPULT Web Office.
ECRS is a Boone, North Carolina-based retail automation solutions provider founded in 1989. The company is a Certified Evergreen business. CATAPULT’s Unified Transaction Logic seamlessly connects all retail touchpoints including point of sale, back office, self-checkout, deli scale, fuel pump, pharmacy, inventory, loyalty, e-commerce and enterprise management.
[RELATED: Grocery TV Expands Retail Media Network With Redner’s Markets]