The American Frozen Food Institute has promoted Adrienne Seiling to COO and head of strategic initiatives, expanding her role on the executive leadership team.
Seiling most recently served as SVP of industry affairs and member services. She will oversee core operations and lead advancement of key organization priorities, including events and membership.
In her new role, Seiling will focus on translating AFFI’s strategic plan into action, ensuring organizational alignment and overseeing revenue-generating and member-focused programs. Her portfolio includes leadership of major events, membership engagement and growth, non-dues revenue initiatives and cross-functional efforts spanning advocacy, research, communications and industry affairs.
She will also support AFFI’s board of directors and executive committee, helping ensure strong governance and consistent progress against long-term goals.
“Adrienne has played a critical role in shaping AFFI’s strategic direction and strengthening our ability to deliver results for members,” said Alison Bodor, president and CEO of AFFI. “Her leadership, operational expertise, and deep understanding of our industry make her the right person to help guide AFFI’s next phase of growth.”
Seiling brings nearly 20 years of experience in association leadership, strategy and operations. She has led multi-faceted initiatives and built high-performing teams at AFFI, where she has been instrumental in expanding AFFI-CON, strengthening member engagement and leading communications.
“This role is about execution and impact – ensuring our strategic priorities drive results for members and position AFFI for long-term success,” Seiling said. “I’m energized to lead our operational and revenue-generating efforts as we continue to grow and strengthen the association.”
The American Frozen Food Institute represents frozen food and beverage manufacturers, distributors, suppliers and retailers. The organization provides advocacy, food safety resources, business insights and industry events for the frozen food sector.
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