Upside has launched across nearly 200 Save Mart Companies stores in California and Nevada, significantly expanding the digital marketplace’s West Coast grocery footprint through a partnership with the Modesto-based regional grocer.
The rollout includes stores under the Save Mart, Lucky and FoodMaxx banners. Upside’s platform connects more than 35 million consumers with personalized cash back offers at over 100,000 grocery, restaurant and fuel locations nationwide, delivering $2.5 billion in incremental profit to retailers and $1 billion in cash back to consumers.
“Our customers expect both quality and value, and balancing those priorities has become more important than ever,” said Tamara Pattison, SVP and chief digital officer at The Save Mart Companies. “Upside enables us to reach new shoppers while showcasing the exceptional value and experience our stores offer.”
Consumer demand for everyday essentials like groceries remains elevated into 2026 as households continue to navigate cost-of-living pressures. Regional grocers face growing competition from national and discount formats.
Through its partnership with Upside, The Save Mart Companies can offer additional value to shoppers while continuing to invest in fresh, locally sourced products.
“Engaging shoppers consistently has become harder as grocery trips spread across more retailers,” said Nick Worswick, president of retailer go-to-market at Upside. “Upside helps regional grocers win those trips back in a measurable way.”
Upside is a digital marketplace that has connected consumers with brick-and-mortar retailers nationwide since 2016. The platform’s personalized offers empower individuals to gain purchasing power for essential needs while helping businesses achieve measurable profits. Billions of dollars in commerce run through the Upside platform annually.
Grocery retailers can learn more about partnering with Upside by visiting upside.com/business/grocery.
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