Downy, Meijer and Operation Warm kicked off a partnership with in-person distribution events in Grand Rapids, Michigan, followed by Cincinnati, Ohio, where employee volunteers will help deliver winter coats and essential items to children in need.
Through the collaboration, Downy and Meijer are contributing $100,000 to support Operation Warm’s programs, in-store initiatives and providing essential winter gear to children in need. The efforts reflect a shared commitment to ensuring children feel confident, cared for and ready to learn throughout the winter months.
“Downy has long been dedicated to helping families feel cared for in everyday moments,” said Redge Abueva, VP of North America fabric enhancers at Procter & Gamble. “Partnering with Meijer and Operation Warm allows us to bring that same sense of comfort and support directly to children and communities in need.”
P&G serves consumers around the world with a portfolio of brands, including Downy. The P&G community includes operations in about 70 countries worldwide.
“Our partnership with Downy and Meijer demonstrates community-focused generosity that truly benefits children,” said Grace Sica, executive director at Operation Warm. “Supplying essentials such as coats and shoes help foster confidence and a sense of support among kids. We sincerely appreciate Downy and Meijer’s commitment to ensuring every child feels valued.”
Operation Warm is a national nonprofit dedicated to fostering warmth, confidence and hope to under-resourced children through basic need programs that connect them to vital community resources. For 25 years, Operation Warm and its supporters have utilized brand-new coats and other essential clothing items to empower children and families in need.
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