Hy-Vee has launched Dietitian Dishes, a line of frozen medically tailored meals developed by the West Des Moines, Iowa-based retailer’s registered dietitians to support heart-friendly and diabetes-friendly diets.
The frozen meals, available in Hy-Vee’s HealthMarket department and online, come in more than 15 varieties of nutrient-dense, single-serve options. Flavors include Egg Roll in a Bowl, Braised Beef, Mediterranean Chicken and Spicy Layered Chicken Enchiladas. Each entrée is made with whole-food ingredients designed to support different dietary needs. The heat-and-eat meals can be prepared in a microwave within five minutes or less.
“Dietitian Dishes make healthy eating easier, especially for individuals who are just learning how to navigate chronic conditions like diabetes or heart disease,” said Elisa Sloss, Hy-Vee’s assistant VP of HealthMarkets and dietitians. “These dietitian-inspired entrees offer convenient, nutritious meal solutions that are packed with delicious flavor, contain key nutrients and can be prepared within minutes.”
Hy-Vee is one of the first grocers in the nation to develop its own line of medically tailored meals, building upon its mission of making lives easier, healthier and happier.
Earlier this year, Hy-Vee introduced an online food scoring system to help customers identify better-for-you options while grocery shopping. Hy-Vee’s team of registered dietitians also offer personalized nutrition counseling, available in person and virtually with insurance billing available.
Hy-Vee plans to continue expanding Dietitian Dishes over time to include more meal options that can fit specific health and dietary needs.
About Hy-Vee
Hy-Vee is an employee-owned corporation operating more than 560 business units across nine Midwestern states with sales of more than $14 billion annually. The company’s more than 70,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. Hy-Vee was recently named one of the top grocery stores in America by USA TODAY.
[RELATED: Hy-Vee Launches Nothing But The Truth Private Label Brand]