Thrive Market has introduced a new Alpha-Gal Free grocery filter on its online marketplace, designed to help shoppers more easily identify products that meet the needs of those with Alpha-Gal Syndrome (AGS).
The filter was developed in response to member feedback and growing awareness of Alpha-Gal Syndrome, a condition that requires strict avoidance of certain mammalian-derived ingredients.
“This filter comes as a result of member feedback and a response to a condition that’s rising nationwide,” said April Lane, chief merchandising officer at Thrive Market.
“Nearly 100 members asked us to make Alpha-Gal free shopping easier. Our members tell us what they need to keep their families healthy, and we build for that as environments change.”
Founded in 2014, Thrive Market is a membership-based online grocery retailer focused on healthy and sustainable products. Through its social impact initiative, Thrive Gives, the company has raised more than $20 million to support food access and environmental sustainability.
Thrive Market has been carbon neutral since 2014, became a Certified B Corporation in 2020, converted to a Public Benefit Corporation in 2023 and became the first online-only retailer to accept SNAP EBT in 2024.