Albertsons Companies launched Celebrations, a digital destination designed to simplify planning special moments by consolidating custom cakes, floral arrangements, catering trays, themed décor and recipes in one location.
Available across Boise, Idaho-based Albertsons Cos. websites and apps – including Albertsons, Safeway, ACME, Shaw’s, Jewel-Osco, Randalls, Vons and Tom Thumb – Celebrations brings together products and services for birthdays, baby showers, bridal events and seasonal holidays.
“At Albertsons Cos., we’re committed to making it easier for customers to bring the joy of food to every occasion,” said Jill Pavlovich, SVP of digital customer experience at Albertsons Cos. “Celebrations puts essentials in one place, making planning and shopping more convenient, more personal and delightfully effortless for millions of shoppers.”
Curated planning tools and AI integration
Celebrations enables customers to explore party inspiration, personalize details and complete checkout in minutes.
The platform features florals, custom cakes and themed décor designed to accommodate various events.
The Albertsons artificial intelligence shopping assistant guides customers through the process and provides personalized recommendations.
Platform features include custom cakes with personalized designs and exclusive creations available for order-ahead pickup.
Occasion and theme shopping spans events from the Super Bowl and Valentine’s Day to fairy tale and animal themes. Party supplies and décor include flowers, balloons, cards, bags and wrapping essentials.
Catering options feature brunch spreads and charcuterie boards. The hub showcases party essentials from Albertsons Cos.’ Overjoyed and Signature SELECT brands, along with beverage options including wine, beer, spirits and mocktails where available.
Party planning checklists organize required items to ensure complete event preparation. Recipes provide creative dishes and ideas. Fulfillment includes delivery and DriveUp & Go pickup options where available. Customers can add personalized notes at checkout or send gifts.
“We’re enhancing the shopping experience for our customers by adding the capability to plan entire celebrations with the same ease as ordering their weekly groceries,” Pavlovich said. “This integration is what makes Celebrations truly innovative.”
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