Albertsons Companies launched Celebrations, a digital destination designed to simplify planning life’s special moments by consolidating custom cakes, floral arrangements, catering trays, themed décor and recipes in one location, the Boise, Idaho-based retailer announced Feb. 4.
Available across Albertsons Cos. websites and apps including Albertsons, Safeway, ACME, Shaw’s, Jewel-Osco, Randalls, Vons and Tom Thumb, Celebrations brings together products and services for birthdays, baby showers, bridal events and seasonal holidays.
“At Albertsons Cos., we’re committed to making it easier for customers to bring the joy of food to every occasion,” said Jill Pavlovich, SVP of digital customer experience at Albertsons Cos. “Celebrations puts essentials in one place, making planning and shopping more convenient, more personal and delightfully effortless for millions of shoppers.”
Curated planning tools and AI integration
Celebrations enables customers to explore curated party inspiration, personalize details and complete checkout in minutes. The platform features elegant florals, custom cakes and themed décor designed to accommodate various event visions. The Albertsons AI shopping assistant guides customers through the experience and provides personalized recommendations.
Platform features include custom cakes with personalized designs and exclusive creations available for order-ahead pickup. Occasion and theme shopping spans events from the Super Bowl and Valentine’s Day to fairy tale and animal themes. Party supplies and décor include flowers, balloons, cards, bags and wrapping essentials.
Catering options feature brunch spreads and charcuterie boards. The hub showcases party essentials from Albertsons Cos.’ Overjoyed and Signature SELECT brands, along with beverage options including wine, beer, spirits and festive mocktails where available.
Curated party planning checklists organize required items to ensure complete event preparation. Unique recipes provide creative dishes and festive ideas. Flexible fulfillment includes delivery and DriveUp & Go pickup options where available. Customers can add personalized notes at checkout or send gifts.
The AI-powered event planning assistant helps customers quickly plan occasions by choosing themes or browsing curated product ideas with relevant offers, delivering tailored recommendations.
Addressing modern planning challenges
Celebrations recognizes that modern event planning happens between daily responsibilities including school pickups, work meetings and other commitments. The platform enables customers to browse inspiration during coffee breaks, finalize orders during lunch hours and adjust details on the go while maintaining quality standards.
“We’re enhancing the shopping experience for our customers by adding the capability to plan entire celebrations with the same ease as ordering their weekly groceries,” Pavlovich explained. “This integration is what makes Celebrations truly innovative.”
From Valentine’s Day and the Big Game to Mother’s Day, Father’s Day and graduation, Celebrations aims to streamline gathering preparation.
Customers can access the platform by visiting their local Albertsons Cos. app or website and navigating to Celebrations/Moments that matter under the “Shop more” tab.
[RELATED: Albertsons Media Collective Opens NYC Office, Unveils Brand Refresh]