PepsiCo reduced the suggested retail prices on many of its snack brands by up to nearly 15 percent, including Lay’s, Doritos, Cheetos and Tostitos, with the new pricing rolling out in the U.S. this week.
The change comes as households prepare for one of the year’s biggest snacking occasions, spanning winter gatherings and the Big Game. Retailers set their own retail prices, so shoppers may see greater savings depending on the store.
“We’ve spent the past year listening closely to consumers, and they’ve told us they’re feeling the strain,” said PepsiCo Foods U.S. CEO Rachel Ferdinando. “Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can. Because people shouldn’t have to choose between great taste and staying within their budget.”
Shoppers will begin seeing new, lower suggested retail prices across shelves nationwide on brands like Lay’s, Doritos, Cheetos, Tostitos and other PepsiCo snacks. The snacks themselves remain the same, with the flavors and quality unchanged, complemented by ongoing recipe and packaging updates shaped by consumer feedback.
What shoppers see in-store may vary since retailers determine their own retail prices. However, PepsiCo is committed to making its favorite snacks more accessible.
“Reducing prices on many consumers’ favorite snacks is an important action,” Ferdinando said. “We’ll continue taking steps that keep our most loved brands within reach, while maintaining the same quality and same taste that consumers love.”
Broader strategy for consumer accessibility
The pricing change is part of PepsiCo’s broader strategy to increase accessibility and offer more choices for consumers. Alongside the new suggested retail prices, the company continues to refine its portfolio through recipe enhancements, including the removal of artificial flavors and colors from Lay’s and Tostitos, and packaging updates aligned with evolving consumer preferences.
“Lowering prices is one step – an important one – in our commitment to deliver for consumers and strengthen our brands for the future,” Ferdinando added. “We’ll continue listening, learning, and taking action to keep our consumers at the center of everything we do.”
The shift aims to bring relief to households whether they are preparing for the Super Bowl, relaxing at home or grabbing a snack after a long day.