Grocery Outlet Holding Corp. will debut its first shoppable livestream series, “The Grocery Outlet Xtreme Value Stock Up Show,” on Facebook and Instagram Feb. 4 at 12 p.m. PST/3 p.m. EST, the Emeryville, California-based grocer announced Feb. 3.
Designed to bring bargain hunting to shoppers’ screens, the new livestream series offers an interactive Treasure Hunt experience for customers to shop Grocery Outlet’s latest deals in real time. The retailer advertises savings of 30-70 percent relative to conventional retailers.
The series kicks off with a special “Big Game Edition” livestream aligning with one of the biggest snacking and celebration moments of the year.
“We’re thrilled to introduce a new, dynamic way for customers to shop the extreme value prices that they count on from us,” said Kevin Miller, interim CMO.
“The Grocery Outlet Xtreme Value Stock Up Show brings the fun, surprise, and unbelievable savings of our stores directly into the homes of our shoppers – starting with one of the biggest food occasions of the year.”
Viewers tuning into the Grocery Outlet Xtreme Value Stock Up Show will be able to browse and purchase featured products through Instacart while watching. The livestream will spotlight everything customers need for game time gatherings, including Big Game essentials, easy elevated snacks, desserts and sweets, family-friendly beverages and $50 gift card giveaways.
Each item showcased on the livestream will be shoppable through the platform’s integrated “Shop” feature. On mobile, viewers tap the shopping bag icon near the chat. On desktop, shoppers browse the dedicated Shop section beside the video.
Products featured in the livestream, along with additional recipe ideas for the Big Game, will be available in the shop section throughout the show.
Shoppers can tune into the show at 12 p.m. PST/3 p.m. EST on Feb. 4 through Instagram, Facebook or the Grocery Outlet website at groceryoutlet.com/xvstockupshow.
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