Tops East Aurora store
Tops East Aurora store

Tops Markets has launched its 2026 Produce Winter Olympic Games, a four-week, company-wide competition.

Running Feb. 1-28, the Produce Winter Olympic Games build on the momentum of last year’s summer competition, challenging store teams to showcase standout produce displays, innovative merchandising and strong sales performance.

Throughout the competition, stores participate in weekly themed events designed to highlight freshness, presentation and promotional creativity within the produce department. Teams compete for thousands of dollars in prizes, along with district honors and year-long bragging rights.

The four events include: 

  • Peelz Mandarin Moguls;
  • Bob Sledding with Berries;
  • Speed Skating with Seedless Grapes; and
  • Potato Lovers Luge.

“Our Produce Winter Olympic Games are all about celebrating our people and the incredible work they do every day,” said Jeff Cady, VP of produce and floral for Northeast Shared Services, which supports Tops’ main operating company, Northeast Grocery Inc. “This program brings friendly competition to life while reinforcing our commitment to fresh, high-quality produce and engaging in-store experiences for our customers.”

Weekly winners earn medals and prizes, while districts accumulate points toward overall Olympic team awards announced during the closing ceremonies at the end of the event. Additional recognition is given for creativity and standout visual presentation, emphasizing innovation and pride in execution.

The Produce Winter Olympic Games are part of Tops Markets’ ongoing efforts to motivate teams, recognize excellence and create customer-focused store environments.

About Tops Friendly Markets

Headquartered in Williamsville, New York, Tops Markets operates a network of 151 grocery stores spanning New York, Pennsylvania and Vermont, including one franchise location. As one of Western New York’s largest employers, and with more than 14,000 employees across its entire footprint, Tops is committed to delivering sustainably-sourced, premium-quality products.

[RELATED: Tops Friendly Markets Invests $4.4M In NY Store Remodels]

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