How many times have you had an interaction and left feeling misunderstood? Experts say, communication and finances are the top downfalls in relationships. Now you may be thinking, this only applies in our personal lives. Your relationship with shoppers could be suffering here as well. For example, Craig never buys chocolate and is not likely to visit your store after receiving campaigns about your BOGO sale on Hershey bars.
But Valentine’s Day is coming up, so you’ve blasted the promotion not considering shoppers whose love language is more aligned with coffee, baked goods, or even fruit. All items that you carry, but didn’t target the right shopper. Most independent grocers don’t intend to leave money on the table like this. They simply lack the technology to connect with their shoppers on a personal level, at scale. Nothing will ever take away the value in greeting by name, family-like check-ins, and looking out for their special order. What will take your business to the next level is how you strengthen your understanding of each shopper to earn loyalty and drive sales.
How to build loyalty with ease
Every transaction consists of either a necessity, a want, or a reward (like relationships). Spend patterns paint the most accurate story of what items drive repeat visits. Luckily, there are simple tools you can utilize to build stronger connections. Many grocers find that in-lane engagement captures a wider demographic than apps alone.
Ask your wholesaler about rewards programs that:
- Identify each shopper at checkout
- Capture 100 percent of transaction data
- Send relevant promotions based on spend behavior
- Grow baskets with a multi-touchpoint approach
- In-store
- In-Lane Terminal, Kiosk, Shelf Tags, ESLs
- Online
- Website, digital coupons, recipes, digital circular
- Mobile
- Branded app
Customer retention simplified! It’s no secret there’s a need for a leveled playing field between independent grocers and big box retailers. Today’s grocery landscape shines light on shoppers’ personalized marketing cravings and competitive price needs. It also highlights your challenge to reduce ad costs, labor, and grow profit margins. What makes sense for your business in the long run. The same way you would do what makes sense to land that next date. You have a team of loyalty experts rooting for you to win more shopper visits over time!
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