Albertsons Media Collective has opened its first New York City office in Midtown Manhattan and launched a brand refresh as part of the retail media network’s expansion strategy, the company announced.
The new office positions the retail media division at the center of the advertising industry to enable closer collaboration with agency partners, advertisers and industry leaders. The move reflects Albertsons Companies’ investment in building a national media business.
“Retail media is a strategic priority for Albertsons Companies, and our investment in Albertsons Media Collective reflects our commitment to building a world-class, national media business,” said Jennifer Saenz, chief commercial officer at Albertsons Companies.
“Opening a New York City office and elevating the brand are important steps in deepening our collaboration with agencies and advertisers, expanding our capabilities and ensuring we continue delivering measurable growth for our advertising partners.”
Brand evolution
The brand refresh solidifies the retail media network’s focus on shared success built on collaboration, trust and measurable impact. The new logo features a leaf representing growth across three key relationships: advertising partners, merchandising colleagues and shoppers.
“The Collective brings local trust and national scale together to cut through the market,” said Brian Monahan, SVP at Albertsons Media Collective.
“With 22 iconic banners across the U.S. and our new office in New York City, we’re turning that legacy into sharper intelligence and stronger partnerships, while deepening our integration into agency planning, technology, and talent to help brands win where it matters most.”
The leaf design references Albertsons Companies’ heritage while representing the network’s vision for future growth.
Strategic Investment
The expansion includes investments in talent, technology and partnerships to drive shared success for advertising partners, merchandise teams and shoppers. The retail media network operates across Albertsons Companies’ 22 banners throughout the United States.
The New York City presence strengthens the company’s ability to integrate into agency planning and technology platforms while expanding its capabilities in the competitive retail media landscape.
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