RSA America has strengthened its retail customer support operations, introduced new artificial intelligence-driven capabilities and will debut a fully integrated in-store kiosk at The NGA Show Feb. 1-3 in Las Vegas.
The Chicago-based digital marketing solutions provider also promoted Mark Osborne from VP to SVP of retail execution.
Osborne leads customer launch strategy, ad planning, product recommendations and account management, guiding retailers as they begin and scale digital engagement.
“Using AI-powered insights to better understand consumers, especially today’s value-conscious shoppers, is no longer optional,” said Ravi Achanta, CEO of RSA America.
“Independent grocers must meet shoppers where they are, whether in the aisle, at checkout, online or on their phone. By doubling down on our talent and expertise, we’re helping retailers reach the next level of profitable customer engagement.”
Customer support expansion
RSA America provides loyalty, e-commerce, personalization and retail media solutions with POS integration and AI-driven intelligence. It serves more than 250 retailers across 1,400 storefronts and reaches more than 6 million shoppers in 41 U.S. states.
Under Osborne’s leadership, RSA America expanded its customer support team to provide guidance, ensuring digital strategies deliver measurable results.
“Our job is to ensure that independent grocers see value quickly and consistently,” Osborne said. “Strong execution, continuous optimization and hands-on support are the keys to helping independent grocers successfully compete.”
AI platform, kiosk debut
RSA America will preview its latest AI-driven platform at booth 2141 during The NGA Show.
The platform, scheduled to launch at the end of the first quarter, replaces fragmented tools with a single end-to-end solution combining loyalty tracking, shopper analytics, data insights and predictive tools.
The system helps retailers understand customer behavior, optimize pricing and promotions and deliver personalized experiences, giving independent grocers access to technology used by national retailers without added cost or complexity.
The company also will debut a retail kiosk, a fully integrated in-store solution that unifies loyalty, e-commerce, meals, catering and retail media into a single experience.
Designed to serve all shoppers, including those without smartphones, the kiosk extends the digital experience into the physical store, helping retailers increase engagement, capture richer data and deliver personalized experiences.
Speaking session
Achanta and Rob Belcore, co-founder and chief customer officer, will speak at NGA’s Technology Innovation Forum in a session titled “How Smart Strategy and Tactical Precision Can Beat Size and Scale.” The session will demonstrate how independent grocers can use shared data and collaboration to compete with larger chains.
Belcore will be joined by Justin Luther, president of County Fair Foods, for the panel discussion. The session takes place at 10 a.m. Feb. 1.
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