Instacart expanded its partnership with Allegiance Retail Services (ARS) to deploy omnichannel retail technologies across Allegiance’s network of more than 125 independently-owned supermarkets in the Northeast, the San Francisco-based grocery technology company announced Jan. 27.
The expansion includes the introduction of Instacart’s AI-powered Caper Carts at select Foodtown stores, alongside new capabilities designed to unify Allegiance’s digital, loyalty and in-store experiences. Storefront Pro – Instacart’s enterprise commerce platform – will power e-commerce capabilities across all Allegiance retailers and brings Carrot Ads retail media tools to these businesses.
Caper Carts are live at Foodtown locations in Mount Vernon, New York; Red Bank, New Jersey; and East Stroudsburg, Pennsylvania, with additional deployments planned for 2026.
“Independent grocers play a vital role in their communities, and we’re proud to work alongside Allegiance to equip their members with the tools they need to succeed and grow,” said Merrick Rosner, head of revenue and solution sales independent grocery at Instacart.
“Across the U.S., independent retailers using Instacart’s technology are achieving meaningful results – from substantial e-commerce growth to significant increases in profitability through retail media revenue. By expanding their partnership with Instacart, Allegiance is giving its members even more ways to grow by meeting customers wherever and however they shop.”
Allegiance is expanding its use of FoodStorm – Instacart’s order management system for catering and prepared foods – with more store launches scheduled for early this year. Carrot Tags, Instacart’s electronic shelf label software, will follow in upcoming phases.
The partnership integrates AppCard, Allegiance’s loyalty provider, to deliver unified loyalty rewards, digital promotions and coupons across online and in-store shopping. Through integrations with Instacart’s Storefront Pro and Caper Carts, customers receive the same personalized deals and savings whether ordering online or shopping in person.
“Our expanded partnership with Instacart reflects Allegiance’s commitment to innovation that enhances both the shopper and retailer experience,” said Donna Zambo, EVP and chief marketing officer of Allegiance Retail Services.
By bringing these technologies together across its banners, Allegiance is equipping its independent retailers with enterprise-grade tools that help them compete more effectively, streamline operations and offer customers a more personalized shopping experience across every channel.
[RELATED: Instacart Debuts Data Hub For Enhanced Media Performance]