BJ’s Wholesale Club is set to open its second BJ’s Market location on Jan. 30, marking a strategic expansion of the retailer’s small-format concept designed to bring warehouse club value in smaller, more convenient locations.
The 55,000-square-foot BJ’s Market – at 14595 South Military Trail in Delray Beach, Florida – is approximately half the size of a traditional BJ’s club, offering what company executives describe as a “quick shopping experience” focused on essential fresh foods, produce, sundries and seasonal products.
The location sits among existing full-size BJ’s Wholesale Clubs in Boynton Beach, Parkland, Royal Palm Beach and Coral Springs.
“BJ’s Market offers unbeatable value on groceries combined with a smaller footprint that makes for a quick shopping experience,” said Bill Werner, EVP of strategy and development for BJ’s Wholesale Club, headquartered in Marlborough, Massachusetts. “BJ’s Market is perfect for families making a weeknight grocery run or a fast weekend trip between games and activities.”
The Market concept, which BJ’s first introduced in Warwick, Rhode Island, in 2022, addresses a growing consumer demand for convenient shopping options without sacrificing the bulk purchasing and value proposition that warehouse clubs are known for. Unlike traditional warehouse locations that can require extended shopping time, BJ’s Market is designed for speed while maintaining the company’s signature pricing model.
Various pack sizes are available at BJ’s Market, ranging from individual salad kits and half-gallons of milk to bulk paper goods and cleaning products. The store also will feature sliced-to-order deli products and multipacks of pantry staples, giving shoppers flexibility in purchase quantities.
Online shopping part of store model
BJ’s Market locations offer the same digital conveniences as the company’s full-sized clubs, including curbside pickup, same-day delivery in eligible ZIP codes and ExpressPay checkout technology. Existing BJ’s members will have immediate access to the new location, while new members who sign up at BJ’s Market will gain full access to all BJ’s clubs and gas stations.
To celebrate the opening, the company is offering founding member promotions starting at $15 for a one-year basic membership with BJ’s Easy Renewal, with Club+ membership available for $50 annually.
Community support also part of model
Consistent with BJ’s broader corporate commitment to food security, the Delray Beach location will partner with Feeding South Florida, regularly donating produce, meat, dairy products and other items. The partnership aligns with BJ’s 15-year relationship with Feeding America, through which the company has provided more than 155 million meals.
“Through our ongoing partnership with BJ’s Wholesale Club, we’re able to continue providing access to nutritious food for families in our community,” said Paco Vélez, president and CEO of Feeding South Florida. “We’re grateful for the commitment and support of BJ’s as we lead hunger advocacy efforts in South Florida.”
BJ’s debuted its warehouse club model in New England in 1984 and currently operates 261 clubs and 198 BJ’s Gas locations in 21 states.