ShopRite has launched an enhanced Locked-In Price program featuring extended price locks of four to six weeks or longer on thousands of grocery staples throughout 2026.
ShopRite, a registered trademark of Keasbey, New Jersey-based Wakefern Food Corp., said the effort aims to provide customers with predictable savings on popular items across all departments.
Items will be marked with bright blue tags in stores and weekly ads, making them easy to identify.
“Our customers count on us to make shopping easier, more affordable and more enjoyable,” said Darren Caudill, chief sales officer for Wakefern. “That’s why we are locking in with a hyper focus on helping shoppers manage their budgets and get the best value for their families.
“By locking in prices on the products they rely on most, we’re delivering meaningful, predictable savings while continuing to offer all the quality and value shoppers expect from ShopRite.”
Shoppers use their ShopRite Price Plus Cards to access the locked-in values across produce, bakery, seafood, meat, dairy, frozen and other departments.
Throughout 2026, the locked-in price cycles will align with seasonal moments and complement weekly promotions. Customers can find selections in stores and online, with pickup and delivery available.
Retailer-owned Wakefern Food Corp., is the largest supermarket cooperative in the United States.
It operates hundreds of ShopRite supermarkets throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland.
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