Grocery Outlet raised enough funding through its holiday campaign with Feeding America to provide two million meals, the Emeryville, California-based extreme value retailer announced Jan. 26.
The initiative ran from mid-November through Dec. 31. Customers donated at checkout, and store operators chose which local food bank or community organization to support. Grocery Outlet matched a portion of donations, raising more than $200,000 total.
“Food insecurity continues to affect millions of Americans, and we are proud to stand alongside Feeding America to make a meaningful difference,” said Jason Potter, CEO of Grocery Outlet.
“Thanks to the generosity of our customers and the dedication of our store teams, we helped provide two million meals to people who need them most.”
Feeding America estimates that 47 million people in the U.S. face hunger, including 13 million children.
“We are grateful to Grocery Outlet and its customers for their incredible support in helping us provide meals to families who are facing hunger,” said Lauren Biedron, SVP of corporate partnerships at Feeding America.
“Partnerships like this are essential to ensuring that everyone has access to the food they need.”
According to Feeding America, $1 helps provide at least 10 meals secured by the organization on behalf of local partner food banks.
Grocery Outlet has more than 560 independently-operated stores in California, Washington, Oregon, Pennsylvania, Tennessee, Idaho, Nevada, Maryland, New Jersey, Ohio, North Carolina, Georgia, Alabama, Delaware, Kentucky and Virginia.
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