Swiftly is working with ExtraMile Convenience Stores LLC to integrate Swiftly’s Alcohol Cashback program into the ExtraMile, Chevron and Texaco mobile apps and combined rewards program.
The launch introduces a fully digital savings experience on beer, wine and spirits for rewards members across more than 1,100 ExtraMile locations nationwide.
The collaboration comes as value-driven incentives reshape both the convenience and grocery sectors. Digital alcohol rebates continue to gain rapid traction across the industry, with retailers adopting Swiftly’s Alcohol Cashback as a modern loyalty driver that boosts engagement and delivers measurable performance.
According to Numerator’s 2024 Alcohol Shopper Insights, 52 percent of convenience store alcohol shoppers say they are more likely to purchase when a discount or promotion is available, underscoring the growing demand for seamless digital savings that influence trip decisions and increase in-store sales.
Replaces traditional mail-in rebates
Swiftly’s Alcohol Cashback program replaces traditional mail-in rebates with a seamless, modern alternative that allows customers to browse active offers, activate deals through their Rewards account at checkout, and receive cash back quickly via PayPal, Venmo or a digital prepaid Visa. The program is entirely supplier-funded, requiring no contribution by merchants, while Swiftly manages all state-level compliance, validation and reimbursement.
“Convenience retail is evolving fast, and shoppers are responding to digital value in ways we’ve never seen before,” said Swiftly CEO Henry Kim.
“Across our network, Alcohol Cashback consistently boosts engagement, increases trip frequency, and delivers measurable incremental sales. These digital rebates are becoming a powerful loyalty engine for the industry. By integrating this experience into the apps, ExtraMile is meeting customers where they are – and turning everyday purchases into meaningful, repeatable engagement.”
Supports differentiated experience
“ExtraMile is committed to delivering meaningful value and convenience to every customer who visits ExtraMile stores,” said Rob Falciani, director of marketing at ExtraMile Convenience Stores LLC.
“Integrating Swiftly’s Alcohol Cashback program into the apps gives shoppers a simple, fast way to save while strengthening loyalty across our network. This collaboration supports our focus on offering a differentiated, highly rewarding convenience experience.”
ExtraMile Convenience Stores LLC is a joint venture owned by Chevron and Jacksons Food Stores. The ExtraMile store network includes more than 1,100 franchised convenience stores licensed to brand in 18 states: Alabama, Arizona, California, Florida, Georgia, Idaho, Louisiana, Mississippi, Montana, Nevada, North Carolina, New Mexico, Oregon, South Carolina, Texas, Utah, Washington and Wyoming.
Founded in 2018, Swiftly is a Seattle-based provider of retail technology and retail media solutions for retailers worldwide. The company empowers brick-and-mortar retailers to build stronger relationships with their shoppers and the brands they carry.
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