Goya Foods is celebrating its 90th anniversary in 2026, marking nine decades since Spanish immigrants Don Prudencio Unanue and his wife Carolina founded the company in a small storefront in Lower Manhattan in 1936.
Goya Foods is the largest Hispanic-owned food company in the United States and has established itself as the leader in Latin American food and condiments. The company manufactures, packages and distributes over 2,500 high-quality food products from Spain, the Caribbean, Mexico, Central and South America.
“Goya’s story is an American Dream come true,” said Peter Unanue, executive of Goya Foods.
“It is the story of immigrants who came to this country with little more than determination and faith, built a business through hard work, and shared their culture through food. For 90 years, Goya has welcomed people to this country the way families always have – by feeding them. As we celebrate this milestone, we look ahead with the same spirit that launched the company in 1936: a belief in opportunity, a deep respect for culture, and a passion for bringing people together through food.”
From immigrant storefront to national brand
Over nine decades, Goya has become synonymous with Latin cuisine in the U.S., introducing generations of consumers to staples such as beans, rice, olive oil, adobo, sazón and tropical beverages. At the same time, the company has evolved beyond the Latino market, becoming a national and international brand embraced by consumers who value flavor, quality and authenticity.
Goya’s growth reflects both innovation and tradition. While remaining deeply rooted in its cultural heritage, the company has continuously adapted to changing tastes, expanding its product offerings to meet modern lifestyles while preserving the authentic flavors that made it a household name.
Today, Goya products are found in major supermarkets across the United States and in markets around the world, bringing Latin flavors to millions of kitchens. Goya products have their roots in the culinary traditions of Hispanic communities around the world, with the combination of authentic ingredients, robust seasonings and convenient preparation making Goya products ideal for every taste and table.
Anniversary celebration planned
The anniversary celebration will feature nationwide events, cultural partnerships, social media campaigns and contests, expanded community initiatives, special merchandise and new product highlights to honor Goya’s legacy and future.
Goya Foods was founded in 1936 and is headquartered in Jersey City, New Jersey.