UNFI is launching nearly 50 new private brand products this month at its Spring and Summer Selling Shows in Long Beach, California, and Orlando Florida, targeting emerging consumer preferences around wellness, snacking and value.
The products span the company’s Brands+ portfolio, which includes eight core brands and more than 4,400 SKUs.
The launches come as more than one-third of shoppers say they are shifting to private label to stretch their spending, according to UNFI.
The new products are designed to align with key trends shaping 2026, including increased focus on wellness, evolving snacking behaviors and demand for restaurant-quality meals at home.
“With over one-third of shoppers turning to private label for value, quality and innovation, UNFI’s Brands+ portfolio delivers modern, on-trend solutions,” said Bruce Bruemmer, UNFI’s VP of brands management.
“From protein-packed snacks to zero-sugar beverages, we’re helping retailers drive sales by staying ahead of evolving shopper needs.”
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Snacking products target daily consumption
New snacking products include Essential Everyday Trail Mixes and Pistachios, Snack Pack Variety Packs, Woodstock Frozen Fruit Bars and Chocolate Dipped Fruit Bites.
Timed for the spring and summer, the launches respond to data showing the average American eats three snacks per day, with consumers seeking options that taste great and align with personal goals from increasing protein to eating more sustainably.
Wellness focus driven by GLP-1 medication growth
The wellness-focused launches reflect what UNFI describes as a “back-to-basics” approach to nutrition and hydration.
Consumers are seeking simple products that help reduce sugar, increase protein intake and support healthy eating, paired with clear packaging that makes it easy to understand ingredients.
This shift aligns with the rapid rise of GLP-1 medications. By 2030, households with GLP-1 users are projected to account for 35 percent of all food and beverage consumption, further accelerating demand for natural, functional options.
New wellness products include Woodstock Banana Water with three new flavors – Strawberry, Blueberry and Chocolate – along with Woodstock Refrigerated Sauerkraut.
Essential Everyday additions include Frozen Breakfast Bowls and Sandwiches, Frozen Protein Waffles, Protein Instant Oatmeal and expanded Zero Sugar Juice flavors.
Restaurant-quality products answer value demands
Shoppers are increasingly seeking value in the freezer aisle and across stores, turning to restaurant-quality meals they can enjoy at home while keeping costs in check.
New Essential Everyday products meeting this demand include Asian Style and Parmesan Garlic Wing Sauce, Restaurant Style Italian Dressing and Chicken Dipping Sauce.
Partnership approach tailors solutions to retailers
UNFI’s Brands+ team works with retail customers to stay ahead of market trends and consumer demands. The team is continually innovating and testing new products and attributes, from reducing synthetic dyes and artificial ingredients to enhancing convenience.
Brands+ also partners with retailers to help them differentiate themselves with tailored merchandising strategies for product, pricing and placement on shelf.
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