Swish has been crowned the winner of the fifth annual FMItech Pitch Competition Jan. 22 at the FMI Midwinter Executive Conference in Chula Vista, California. The technology company powers targeted, automated programmatic sampling by placing full-size products into consumers’ online orders.
Twenty-two contestants submitted nominations, which were evaluated by a panel of judges from the food industry. The competition was narrowed to six semifinalists, then reduced to three finalists after an online live pitch round. The three finalists presented live during the FMItech program at Midwinter, and conference attendees cast votes to determine the winner.
“Every major shift in the grocery industry begins with a bold idea,” said Doug Baker, FMI’s VP of industry relations.
“The FMItech Pitch Competition serves as a launchpad for innovators reimagining how food retailers operate and how grocery shoppers engage. By connecting emerging technology companies directly with industry leaders, we’re accelerating solutions that address real-world challenges, from supply chain resilience to personalized customer experiences. This year’s finalists exemplify the creativity and drive that will shape the future of food retail.”
Swish transforms merchandise into media, bringing transparency, efficiency and measurable results that legacy sampling has never delivered, according to the company. Swish will pitch its technology to assembled attendees during the final keynote presentation.
FMI members can explore other leading-edge technology solution companies through the exclusive FMItech Directory.
About FMI
FMI – The Food Industry Association works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply chain. The association brings together members across the value chain — from retailers that sell to consumers, to producers that supply food and other products, as well as companies providing critical services.
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