Market 32 has completed a $3.4 million conversion of a former Price Chopper supermarket in Morrisville, Vermont.
A grand-opening celebration was held Jan. 16 for the 53,000-square-foot store, the 52nd Market 32-branded location across the Schenectady, New York-based grocer’s six-state footprint.
The store closed the night of Jan. 15 to complete final renovations and reopened the next morning as a Market 32.
Company leaders joined local elected officials and dignitaries for a ceremonial ribbon cutting. The Peoples Academy choir performed the National Anthem and customers received free product samplings.
“We’re proud to introduce the Market 32 brand to Morrisville and deliver an enhanced experience that reflects how our customers shop today,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “This transformation provides a fresh, contemporary store while continuing to serve customers in the location they know and trust.”
The months-long renovation brought a new modern look featuring open sight lines, soft earth-tone décor, enhanced lighting and product-forward displays.
The store emphasizes convenient, ready-to-eat options alongside fresh, handcrafted and locally sourced products. Specialty offerings include Boar’s Head deli products, in-store freshly baked artisan bread and a hot food buffet.
Led by Mike Dennis, store manager, the location includes expanded floral, produce, specialty cheese and wine offerings.
A new seating area features ADA-accessible tables with built-in charging ports where customers can enjoy the store’s wider assortment of prepared foods and convenient to-go meal offerings.
“This store directly incorporates the feedback and ideas we hear from our customers,” Bringhurst said. “We’re incredibly proud of the result and grateful to our teammates, whose passion and dedication continue to make a real difference for the communities we serve.”
Founded by the Golub family in 1932, Market 32 and Price Chopper operate 128 supermarkets with 15,500 employees across New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire.
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