Market 32 has completed a $3.4 million conversion of the former Price Chopper supermarket in Morrisville, Vermont.
A grand-opening celebration was held Jan. 16 for the 53,000-square-foot store, the 52nd Market 32-branded location across the Schenectady, New York-based grocer’s six-state footprint.
The location closed briefly the evening of Jan. 15 to complete final renovations and reopened at 6 a.m. Jan. 16 as a fully reimagined Market 32. Company leaders joined local elected officials and dignitaries for a ceremonial ribbon cutting,. The Peoples Academy choir performed the National Anthem and customers enjoyed free product samplings.
“We’re proud to introduce the Market 32 brand to Morrisville and deliver an enhanced experience that reflects how our customers shop today,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “This transformation provides a fresh, contemporary store while continuing to serve customers in the location they know and trust.”
The months-long renovation brought a new modern look featuring open sightlines, soft earth-tone décor, enhanced lighting and product-forward displays. The store emphasizes convenient, ready-to-eat options alongside fresh, handcrafted and locally sourced products. Intuitive product adjacencies enhance ease of shopping.
Specialty offerings include Boar’s Head deli products, in-store freshly baked artisan bread and a hot food buffet. Led by Store Manager Mike Dennis, the location includes expanded floral, produce, specialty cheese and wine offerings.
A new seating area features ADA-accessible tables with built-in charging ports where customers can enjoy the store’s wider assortment of prepared foods and convenient to-go meal offerings.
“This store directly incorporates the feedback and ideas we hear from our customers,” Bringhurst added. “We’re incredibly proud of the result and grateful to our teammates, whose passion and dedication continue to make a real difference for the communities we serve.”
Market 32 and Price Chopper operate 128 supermarkets employing 15,500 teammates across New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American-owned company was founded by the Golub family in 1932.
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