Foodberry, a B2B innovation company and manufacturer, has announced a strategic partnership with Bel US, part of the Bel Group behind brands including Babybel and GoGo squeeZ. Under the agreement, Bel will leverage Foodberry’s food technology platform to develop new snacks made with fruit, supporting Bel’s mission to provide healthier and more sustainable foods while making it easier for Americans to access fruit-based snacks.
The partnership combines Bel’s brands, go-to-market expertise and leadership in portion-sized snacks with Foodberry’s technology platform of plant-based coatings made from real fruit. Together, the companies aim to create innovative products that deliver nutrition, convenience and taste in new formats. The first product developed through the partnership will offer snacks made with real fruit and protein in a convenient and portioned snack format.
The collaboration targets growth within the U.S. fruit snack category, valued at more than $6 billion, with the first product expected to launch in select U.S. markets in 2026.
The collaboration also aligns with the importance of consuming more fruit and protein to help support a balanced diet and per the latest Dietary Guidelines for Americans.
“Bel’s commitment to accessible, nutritious food mirrors our own mission at Foodberry – to contribute to a healthier world by creating new snacks that taste great and make choosing better options easier,” said Marty Kolewe, CEO of Foodberry. “Our work together is reimagining what’s possible in the snacking category and beyond, bringing real fruit and functional ingredients to consumers in convenient, portionable new formats.”
Technology platform
Inspired by how nature wraps and protects fresh fruits and vegetables, Foodberry’s technology transforms real fruit purée into fruit coatings. These coatings can encapsulate fresh, frozen and shelf-stable products – including nut butters, cheese and ice cream – creating new bite-sized snack formats. Supported by more than 20 issued utility patents, Foodberry’s platform enables brands to showcase products in new ways and unlock new occasions within the fast-growing bite-sized snacking market.
“Bel is strengthening its leadership in portion-sized snacks with quality ingredients, and Foodberry has made it possible to offer fruit and protein in a completely new and delicious bite-sized, mess-free format,” said Caroline Sorlin, chief venture officer at Bel Group. “We’re proud to partner with an innovative company that aligns with our values around quality ingredients and our mission to provide healthier and accessible food for all.”
The partnership reflects both companies’ shared commitment to nutrition accessibility, sustainability and responsible food systems, aligning Bel’s leadership in nutritious snacking with Foodberry’s innovation platform.
“This partnership will help bring our mission to life – making fruits, veggies and dairy more accessible for Americans through delicious, convenient and nutritious snacks created in partnership with Foodberry,” said Carolina Cespedes Virguez, general manager of GoGo squeeZ at Bel US. “Together, we’re reimagining snacking to bring unique propositions to the market.”
All Foodberry products are developed and produced at the company’s R&D and manufacturing facility in Boston, Massachusetts. Current product platforms include real fruit bites, fruit-coated ice cream bites and fruit-and-nut-butter bites.
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