Afresh has appointed Adam Litle as chief revenue officer following the company’s largest year to date, with more than 70 percent year-over-year growth and usage across more than 12,000 grocery departments in North America. The hire reflects Afresh’s focus on increasing adoption of its AI platform across the grocery industry.
Litle joins a leadership team with deep experience operating enterprise software companies through periods of rapid growth.
In the past year, San Francisco-based Afresh has expanded its platform with several of the largest grocery retailers in the U.S., including Albertsons, Wakefern and Meijer. As adoption has grown, more merchandising, operations and supply chain teams are using Afresh’s platform to run fresh food categories. With the launch of several new products in 2025 – including Production Planning, Period Ending Inventory, Fresh Buying and a major upgrade to its flagship Fresh Replenishment solution – the company is scaling to support continued growth across both U.S. and international markets.
Litle brings experience building and scaling technology companies in food, agriculture and retail. He served as CEO of Sound Agriculture and held the role of chief revenue officer at Granular, where he helped grow the company from inception through its acquisition by Corteva – the second-largest agtech exit at the time. Earlier in his career, Litle led sales at Monetate, where he launched AI-driven personalization solutions for retail e-commerce, working with merchandising and digital teams. At Afresh, Litle will lead go-to-market strategy as the company expands how grocery teams use AI to plan, buy and operate fresh food categories.
“What stood out to me about Afresh wasn’t just its leadership in fresh – it was the potential for it to expand its AI platform to all aspects of the food supply chain,” Litle said. “The company was built to tackle the staggering reality that 30-40 percent of global food production is wasted. Afresh applies cutting-edge AI to manage thousands of variables that impact buying, ordering and inventory decisions for produce, meat, seafood, deli and baked goods. The opportunity for Afresh’s technology to help optimize decisions across grocery and food distribution, all the way back to the farm, is massive.”
From the beginning, Afresh has focused on solving the operational complexity of fresh food at scale. The company first demonstrated this approach in fresh replenishment, where accurate ordering requires accounting for shifts in demand and supply. That same intelligence now supports a broader set of fresh food decisions, giving grocery teams a shared view of what is happening and what needs to happen next.
“Afresh is at a pivotal moment as grocery teams face more volatility – and pressure to get decisions right – than ever before,” said Matt Schwartz, CEO and co-founder of Afresh. “Adam has spent his career helping food and agtech companies turn complex technology into real customer value. His experience scaling organizations in dynamic environments will be critical as we build on our momentum and expand Afresh’s impact across the industry.”
Afresh is an AI company creating comprehensive and intelligent solutions for the fresh food supply chain. Afresh helps grocers make decisions and improve bottom lines while reducing food waste on the retail floor. Founded in 2017 with the mission to eliminate food waste and make fresh food accessible to all, Afresh serves national and regional grocery brands across the U.S. The company has announced partnerships with grocers in more than 12,000 store departments and 40 states, including Albertsons Companies, Brookshire Grocery Company, Bashas, Cub Foods, Smart & Final, Meijer and others.
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