SPINS has acquired MikMak, a move the company said will significantly expand its capabilities in shopper engagement, commerce intelligence and omnichannel activation across physical, digital and emerging agentic commerce environments.
SPINS said the acquisition accelerates its ability to enable and measure shopper engagement throughout increasingly complex buying journeys. As consumers move between social media, digital brand experiences and in-store trial before making a purchase, brands face growing pressure to deploy marketing dollars more precisely and measure effectiveness across multiple touchpoints.
The rise of agentic commerce – where AI-powered agents answer questions, provide recommendations and even complete transactions – further heightens the need for integrated data, measurement and activation tools, the companies said.
“SPINS has been converting online buyers into offline purchases for over a decade,” said Jay Margolis, CEO of SPINS.
“But the days of simple see-and-buy are behind us. Our customers are facing a more informed, more digital, and more complex shopper than ever before. By joining forces with MikMak, we are able to combine the industry’s best, most attribute-rich dataset with the best media platform to immediately improve our customers’ ability to plan, execute and measure modern shopper engagement.”
MikMak brings extensive experience in tracking, measuring and optimizing omnichannel activity for brands across multiple categories. In addition to CPG and grocery, the platform supports brands in beauty, alcohol, personal care and consumer electronics. The acquisition aligns with the upcoming release of MikMak 4.0, which is designed to help brands optimize marketing investment across their technology stacks and partner ecosystems.
“We are motivated by a powerful mission – to grow brands in real time,” said Rachel Tipograph, founder and CEO of MikMak. “In SPINS, we found a team that thinks the way we do, and shares our relentless focus on helping customers keep pace with the evolving commerce world.”
SPINS said the combined organization will offer deeper insight into consumer preferences and behavior, both online and on shelf, enabling brands to deploy more relevant, efficient and measurable marketing strategies across channels.
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