Over its storied 120-year history, H-E-B has become synonymous with the grocery industry in Texas. And it’s not showing any signs of slowing down. The Shelby Report of the Southwest’s 2025 Retailer of the Year continues to expand into the Dallas-Fort Worth Metroplex, as well as other areas of the Lone Star State, and remains at the forefront of innovation. To learn more, Shelby asked various H-E-B executives to reflect on the anniversary, the company’s people and culture and the path ahead.
The appointment of Roxanne Orsak as H-E-B’s first female president marks a historic moment, especially considering the company’s founding by Florence Butt. How does this milestone reflect the company’s evolution and culture today?
“During her 37 years with the company, Roxanne has taken on a variety of leadership roles and gained a deep understanding of our business. As the clear choice to lead H-E-B as our next president, Roxanne has a heart for people, reflects everything our culture stands for and truly values the unique contributions each Partner makes every day.”
Outgoing President Craig Boyan has played a major role in shaping H-E-B’s growth and community engagement. What do you see as some of his most enduring contributions to the company?
“We’re so grateful for Craig’s incredible leadership, which will have a lasting impact on our company and culture,” said H-E-B CEO Howard Butt III. “Under Craig’s guidance, H-E-B has continued to grow and thrive, all while staying true to the values that define us as a company focused on people and community.
“H-E-B is poised for a strong and bright future thanks to his commitment to innovation, collaboration and heart for people.”
How does the leadership team foster continuity and innovation as H-E-B enters this next chapter?
“At H-E-B, we’re so much more than a grocery store, we are a people company. Every day, our H-E-B family shows up and works hard to make a difference in the lives of our Partners, customers and communities.
“Across our company, we have so many talented Partners who are focused on continuing to build the future of this great Texas company, one guided by passion, heart and a shared drive for excellence.”
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