The Private Label Manufacturers Association (PLMA) has expanded its partnership with SalesStar to deliver a new suite of online training programs tailored to private brand manufacturers, brokers and suppliers.
The expanded offering includes three cohort-based curricula — Mastering Enterprise Sales, Account Management and Category Leadership — designed to strengthen capabilities across key stages of the business lifecycle for companies working with large retail customers. The programs are structured to equip participants with the skills needed to succeed in today’s enterprise retail environment.
The series will begin Feb. 2 with the sales track and continue throughout the year. Each program is delivered as a multi-week virtual cohort led by high-performance coaches and combines live instruction with on-demand learning modules. Coursework focuses on building specific competencies essential to sales execution, account growth and category leadership.
“Following two well-received programs in 2025, SalesStar will increase its programming for PLMA in 2026 by providing a suite of cohort-based learning tracks that strengthen manufacturer capabilities across key functions in the business lifecycle: Mastering Enterprise Sales, Account Management and Category Leadership,” said Peggy Davies, president of PLMA.
“The three tracks are suitable for VPs and directors of small- to mid-sized private brand suppliers; new enterprise account sales managers; and marketing and sales leaders for small to mid-size private label suppliers, respectively. Store brand executives involved in other areas of responsibility are welcome to enroll.”
PLMA said custom programs and volume incentives are available for companies enrolling five or more participants. Registration details and the full schedule are available here.
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