Over its storied 120-year history, H-E-B has become synonymous with the grocery industry in Texas. And it’s not showing any signs of slowing down. The Shelby Report of the Southwest’s 2025 Retailer of the Year continues to expand into the Dallas-Fort Worth Metroplex, as well as other areas of the Lone Star State, and remains at the forefront of innovation. To learn more, Shelby asked various H-E-B executives to reflect on the anniversary, the company’s people and culture and the path ahead.
H-E-B’s footprint across Texas continues to grow, particularly with recent expansion into the Dallas-Fort Worth Metroplex. What has it meant for the company to bring the H-E-B experience to new communities in this region?
“At H-E-B, we’re always looking for ways to better serve Texans. Our recent expansion in the Dallas-Fort Worth area has been an exciting opportunity to grow our business, serve new customers to the best of our abilities and to build meaningful connections in new Texas communities.”
As H-E-B continues to grow across Texas, how does the company ensure that each new store maintains the local character and community connection that customers value?
“As we grow, we seek to have each store reflect the uniquess of the neighborhoods we serve. Our focus is local: hiring local Partners, sourcing local products and supporting local initiatives that are important to that community.”
What does the company’s ongoing investment in Texas communities say about its long-term commitment to the state?
“Our roots in this state run deep. For 120 years, it’s been our mission to make the lives of Texans better and to make a positive difference in the communities we call home.”
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