Jackson’s, a snack brand distributing premium avocado oil products, is entering 2026 with significant retail momentum, expanding distribution across major club, grocery, natural, convenience and e-commerce channels nationwide.
The Q1 expansion is anchored by the national rollout of Jackson’s Super Veggie Straws alongside continued growth for its kettle chips and sweet potato chips. The brand said the expansion reflects growing buyer confidence in snacks made with real ingredients rather than shortcuts.
“Retailers are clearly responding to what shoppers want right now, snacks made with real ingredients, including avocado oil, that deliver both taste and trust,” said James Marino, CEO of Jackson’s. “We’re seeing strong momentum across channels because once people discover Jackson’s, they keep coming back. That loyalty is fueling meaningful growth as we head into 2026.”
Q1 retail highlights include Jackson’s Super Veggie Straws launching in a new 24-count multipack on SamsClub.com, featuring eight single-serve bags each of Sea Salt, Cheddar and Ranch. The products are Non-GMO Project Verified, vegan and free from the Top 9 allergens.
Sprouts Farmers Market is expanding its Jackson’s assortment Jan. 19 with two new 5-ounce kettle chip flavors: Spicy Jalapeño and Sea Salt & Peppercorn. All three 5-ounce Super Veggie Straw flavors are rolling out across Buc-ee’s locations nationwide by Jan. 11.
Meijer is launching six Jackson’s sweet potato chip SKUs on Jan. 17, while Jackson’s Super Veggie Straws will be featured in shipper displays across six of Albertsons’ 12 ABSCO regions in February. All Costco regions are featuring 16-ounce Sweet Potato Chips with a limited-time $1.70-off promotion in January.
The brand also plans to introduce single-serve Super Veggie Straw packs on Amazon in February, including a variety pack and dedicated Sea Salt and Cheddar options. Amazon is offering 20 percent off Jackson’s full catalog in January.
Founded in the kitchen of Scott and Megan Reamer in Crested Butte, Colorado, Jackson’s was inspired by their son Jackson’s health journey and created from a mission to make low-inflammation snacks using real, nutrient-rich ingredients. Following a $1.25 million investment from Shark Tank’s Rohan Oza, Jackson’s has grown into a nationally distributed brand stocked in Costco, Walmart, Target, Whole Foods, Sprouts, Kroger, CVS, 7-Eleven and other retailers.
In January 2025, Instacart named Jackson’s one of the fastest-growing emerging brands of 2024.
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