Schnucks and its customers donated $181,677 to The Salvation Army’s annual Red Kettle Campaign through its recent Round Up at the Register program.
The 15-day effort invited customers to round up their purchases to the nearest dollar at checkout, with all donations directed to the nonprofit in the communities where they were collected. Customers contributed $166,677, and Schnucks added an additional $15,000 to support the initiative.
“Thanks to the generous round ups from our customers, many in our communities will be able to count on The Salvation Army for the help they need – not just during the holidays but throughout the year,” said Todd Schnuck, chairman and CEO.
“I salute the Schnucks teammates at each store whose commitment to our Round Up campaigns, and the non-profit organizations they support, truly exemplifies our company’s mission to nourish people’s lives.”
Funds raised through the campaign support programs that provide food, shelter, veteran services, substance-abuse treatment and emergency disaster services throughout the year.
“We are so grateful for the support of Schnucks and the many customers who gave with joy this holiday season,” said Adam Moore, general secretary and Greater St. Louis Area commander at The Salvation Army.
“I am humbled by the generosity of the communities in which we serve. I often say that our simple mission is to save the world, but we can’t do it alone. Thank you for making a difference in your community.”
The Round Up donations were in addition to funds raised through traditional Salvation Army red kettles located outside Schnucks stores. According to the release, 87 cents of every dollar donated to The Salvation Army nationally goes to services that help those in need.
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