Birdzi, a provider of personalized marketing and customer intelligence technology for food retailers, has introduced Journey, a solution that enables grocers to automatically create customized shopper journeys across digital and in-store channels.
Journey is designed to help them deliver relevant, data-driven experiences by automating promotional messaging and offers tailored to individual shopping behavior.
According to Birdzi, the solution uses machine learning and integrated customer insights to identify key moments in a shopper’s lifecycle – such as lapsed visits, new loyalty enrollment or seasonal needs – and then deploys personalized engagements intended to drive repeat trips and stronger loyalty.
“Delivering the right message to the right customer at the right time has been a consistent challenge for grocery marketers,” said Mike Dargan, CEO of Birdzi.
“With Journey, grocers now have the ability to automate shopper segmentation and orchestration at scale, so every customer feels understood and valued without requiring extensive manual campaign effort.”
Birdzi said Journey builds on its suite of solutions, which centralize loyalty data, purchase history and behavioral signals into a unified customer profile. The new capability enables retailers to move beyond traditional one-size-fits-all promotions and toward nurturing long-term customer relationships based on their preferences.
Key features of Journey include automated journey templates that trigger in response to shopper actions, real-time offer recommendations and performance analytics that help grocers refine engagement strategies over time.
By automating these processes, Birdzi aims to reduce the operational burden on marketing teams while increasing relevance and return on investment for omnichannel promotions.
The solution also supports integration with loyalty and point-of-sale systems, ensuring that personalized experiences can be delivered across email, mobile apps, digital ads and in-store touchpoints.
[RELATED: Birdzi To Showcase Customer Intelligence Ecosystem At NRF Showcase]