Associated Food Stores (AFS) has added GoSpotCheck by FORM to its retail technology portfolio, deploying the mobile task management platform across its cooperative network of more than 450 independent supermarkets and 41 corporate stores.
The move is part of AFS’s ongoing digital transformation and reflects an increased focus on store-level data capture and merchandising execution.
The mobile platform will enable account managers, department heads and field teams to capture store visit data in real time, providing greater visibility into shelf conditions, merchandising compliance and operational performance.
“We’ve built our technology strategy around giving our member retailers every advantage possible,” said April Rice, VP of retail support for the Salt Lake City-based grocer.
“GoSpotCheck fits perfectly into that vision. With real-time intelligence from store visits, our marketing, exclusive brands and fresh teams can identify merchandising opportunities faster and support our members with actionable insights.”
From the technology provider’s perspective, the collaboration reflects AFS’s leadership in adopting tools that help independent grocers compete more effectively.
“Associated Food Stores has consistently led the industry in adopting technology that empowers independent grocers to compete and win,” said Jeremy DeSilva, senior sales director at FORM. “We’re proud to be part of their technology ecosystem, connecting people, places and processes so their teams can act on insights and move forward in the market.”
GoSpotCheck by FORM is a mobile-first execution and task management platform widely used in retail to improve visibility, merchandising execution and operational data capture. The company said AFS’s deployment adds to a growing roster of grocery and consumer brands using the technology to enhance field operations and drive performance.
[RELATED: Kent’s Market, AFS, Community Partners Donate $74K To Shriners]