As part of an annual giving challenge, United Supermarkets and Smart Chicken partnered to deliver 4,120 pounds of chicken to the South Plains Food Bank, contributing a substantial protein donation to help alleviate food insecurity in the region.
The donation is tied to the 25th Annual Smart Giving program, an initiative in which 10 percent of all Smart Chicken purchased at United Supermarkets during November – equating to one pound donated for every 10 pounds bought – is pledged to the South Plains Food Bank. Over the years, the long-running program has generated tens of thousands of pounds of chicken for food assistance partners across the area.
“We are so thankful for the opportunity to partner with Smart Chicken to bring this donation to the South Plains Food Bank,” said Tony Crumpton, chief marketing and merchandising officer for The United Family. “We couldn’t be prouder to support the work of the SPFB. What they do across the region to fight food insecurity is truly invaluable.”
Smart Chicken, known for its range of fresh chicken products, emphasized its commitment to giving back to the communities where its products are sold, along with a focus on quality, responsible practices and animal welfare.
“Through our Smart Giving Program with United Supermarkets, every 10 pounds of Smart Chicken purchased resulted in one pound donated to the South Plains Food Bank,” said Mark Bozeman, account manager for Smart Chicken.
Representing the charity’s perspective, Dina Jeffries, CEO of South Plains Food Bank, highlighted the value of the donation: “Protein donations are hard for any food bank to secure due to cost and availability. We are so appreciative of this quality protein donation because it is not just meeting the needs of feeding people, but it is helping to provide nourishment for wellness.”
According to the South Plains Food Bank, protein donations are particularly valuable because they help ensure balanced, nutritious meals for families served through its food assistance programs. The nonprofit serves communities across 19 counties in the South Plains and offers a range of hunger-relief services – including food boxes, children’s feeding programs and mobile pantry distributions – in support of those experiencing food insecurity.
[RELATED: The United Family Donates $500K Through Annual Jacky Pierce Charity Classic]