SPAR Group, a global provider of merchandising and retail solutions, has named Jean Richer as head of North American sales and marketing, reinforcing the company’s focus on accelerating revenue growth and strengthening partnerships across the retail and CPG landscape.
In his new role, Richer will oversee SPAR’s commercial strategy across the U.S. and Canada, guiding sales, marketing and go-to-market initiatives that support the company’s expanding portfolio of merchandising, data and execution services. He brings more than 25 years of leadership experience across the CPG and retail services sectors, having held senior roles with companies including Seagram’s, Lactalis, Keurig Dr Pepper and Anheuser-Busch.
SPAR said Richer’s background in driving brand growth, building high-performing teams and executing complex go-to-market strategies positions him well to support the company’s next phase of expansion and innovation.
“Jean brings deep experience across consumer brands and retail services, along with a strong understanding of how retailers and manufacturers can create value together,” said William Linnane, CEO of SPAR Group. “His leadership will be instrumental as we continue to evolve our offerings and deliver data-driven solutions for our clients.”
In addition to the leadership appointment, SPAR announced that members of its executive team have recently increased their ownership stakes in the company. Chief Financial Officer Steve Hennen purchased 55,000 shares, while Chief Technology Officer Josh Jewett acquired 125,000 shares. The purchases follow a prior acquisition of 173,000 shares by CEO William Linnane, bringing his total holdings to 190,909 shares.
The company said the investments underscore leadership’s confidence in SPAR’s long-term strategy and commitment to aligning executive interests with those of shareholders.
SPAR Group provides merchandising, marketing and data-driven solutions to retailers and consumer brands worldwide, supporting in-store execution, analytics and retail transformation initiatives. The company continues to expand its capabilities to meet the evolving needs of retailers in an increasingly complex and competitive marketplace.