Harris Teeter has unveiled “Happier, Healthier with Harris Teeter,” a wellness program designed to help customers achieve their health and nutrition goals through enhanced in-store offerings, digital tools and personalized support.
Rolling out in stores and online throughout January, the program spans all departments and introduces an expanded line of products and services focused on improved nutrition and healthy living.
A central component is the launch of the Simple Truth Protein line, which features breakfast items, snacks, ready-to-heat meals and pantry staples that are full of protein, free from artificial colors, flavors and preservatives and designed to support a range of dietary needs. A full list can be found here.
To make healthier choices easier to identify, Harris Teeter is enhancing smart product attribute tagging that highlights nutritional features such as high protein, no added sugar, non-GMO and gluten-free across product aisles.
Shoppers also will gain access to digital nutrition data, including the FoodHealth Score in the Harris Teeter app, which evaluates products based on nutrient density and ingredient quality to assist customers in comparing and selecting wholesome options.
In addition, the initiative provides free nutrition coaching for all VIC card households. They can schedule a 30-minute virtual consultation with a licensed registered dietitian at no cost (nutrition coaching is not available in South Carolina).
The sessions will focus on meal planning, healthy eating strategies and how to use Harris Teeter’s digital tools to track and improve nutritional choices.
Danna Robinson, director of corporate affairs and customer relations for Harris Teeter, said the initiative is intended to “equip every customer with the tools and information they need to make smarter, more informed nutrition decisions.”
[RELATED: Harris Teeter Expands In Southeast, Plans New Stores In Key Markets]