The Kroger Co. has launched the Verified Savings Program, providing a 20 percent discount on fruits and vegetables and half-off Boost by Kroger Plus memberships to recipients of various government assistance programs, including SNAP, WIC and Medicaid.
Customers may sign up online using SheerID, a verification service provider that helps retailers confirm eligibility.
“Making fresh food more affordable and equipping more customers with free grocery delivery is an incredible step in expanding food access,” said Carlo Baldan, group VP of fresh merchandising at Kroger.
“With the launch of the Verified Savings program, we are thrilled to make fruits and vegetables more affordable and eliminate one more barrier to food security in our mission to end hunger.”
Program offers five-month verification period
To receive 20 percent off fruits and vegetables, customers must have a Kroger digital account and enroll in Verified Savings, after which the offer will automatically be loaded to their account. Savings are valid on all fruit and vegetable purchases through Jan. 31.
Verification is valid for five months and customers must reconfirm eligibility to remain enrolled. The discount applies to qualifying produce items at participating locations and requires use of a Shopper’s Card. Exclusions and location participation apply.
Verified Savings enrollees are eligible for half-off annual and monthly Boost membership plans, including Boost Essential at $34.50 per year or $4.50 per month and Boost at $49.50 per year or $6.50 per month.
Boost members who enroll in Verified Savings can redeem the offer at the time of renewal or extension of their membership.
Additional nutrition resources available
Using the Kroger app, customers can find nutrition options by using the OptUP program and checking the FoodHealth Score of their favorite products.
Kroger Plus loyalty customers can OptUP their nutrition further via a free 30-minute dietitian visit for customized product recommendations, meal hacks and additional guidance.
The Cincinnati-based retailer operates more than 2,700 supermarkets across the U.S. under various banners with more than 400,000 employees.
[RELATED: The Kroger Co. Approves Additional $2 Billion Share Repurchase Authorization]