Store Brands Month returns Jan. 1 with a nationwide, consumer-focused awareness campaign designed to spotlight the quality, innovation and value of private label products.
Created by the Private Label Manufacturers Association (PLMA), the program is an industry-wide initiative that educates consumers about the breadth of store brand products available at supermarkets, club and convenience stores, drug chains, mass merchants and online platforms.
From stocking up during cold and flu season to preparing affordable, nutritious meals or organizing the home for the new year, shoppers can find store brand options across food and nonfood categories.
Consumer surveys show that shoppers can save between 25-30 percent by choosing store brand products without sacrificing quality or performance.
Retailers, wholesalers and suppliers nationwide plan to support Store Brands Month through in-store signage, digital promotions, email marketing and social media campaigns.
PLMA also has developed a digital toolkit for members and retail partners, available at storebrandsmonth.com, and is collaborating with social media influencers to promote the campaign on Instagram at @StoreBrandsMonth.
About PLMA
Founded in 1979, the Private Label Manufacturers Association (PLMA) is a nonprofit trade organization that promotes the store brands industry.
With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 5,200 member companies worldwide.
PLMA created Store Brands Month, a nationwide collaboration of retailers, wholesalers and private label suppliers, to increase consumer awareness of the quality, value and innovation of store brand products across all categories and retail formats, in-store and online.
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