Meijer surprised nearly a thousand customers and employees during its 12th annual Very Merry Meijer event, presenting them with gift cards and acts of generosity at stores across the region.
During the one-day event, Meijer leaders gave randomly selected in-store or pickup customers with a $1,000 gift card, while several team members at each store received $200 gift cards.
“Shopping for the people you love most is one of life’s greatest joys, and we’re honored to play even a small part in making that possible,” said Meijer President and CEO Rick Keyes. “This is our heartfelt way of helping customers who may need extra support to make the holiday season truly magical for their families.
“Moments like these fill our stores with the spirit of giving and remind us why we do what we do – it’s all about thanking our customers and team members within the communities we proudly serve.”
Many recipients grew emotional as they learned of the surprise, describing how the support would help make the season brighter for their families.
In Columbus, Ohio, a single mother recently laid off from her job expressed deep gratitude for the support. In Lincoln Park, Michigan, a store director surprised a family navigating a difficult period by also presenting wrapped Barbies for each of the children along with gift cards.
To view the 2025 highlight video, click here.
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