DoorDash has announced a new grocery shopping app integrated into ChatGPT that lets customers turn recipes into grocery orders, with delivery from local stores in potentially an hour.
The partnership with OpenAI represents an expansion of DoorDash’s services into artificial intelligence-enabled retail commerce.
According to DoorDash, more customers increasingly turn to ChatGPT for recipes, meal ideas and cooking guidance; the integration aims to close the loop by helping them build a grocery cart and check out without leaving the chat.
DoorDash said the grocery selection available through the ChatGPT app spans nationwide retailers like Kroger and Safeway, as well as regional grocers including Bi-Rite, Schnucks, Fairway Markets and Wegmans.
“AI is unlocking an entirely new search and discovery experience for consumers that’s dynamic and personalized,” said Andy Fang, co-founder of DoorDash.
“We’re thrilled to partner with OpenAI to create a seamless experience that allows users to quickly order ingredients for any recipe and check out directly on DoorDash. As we expand this experience to more shopping categories, our focus is on building AI tools that give people time back and make local shopping easier.”
Nick Turley, VP and head of ChatGPT, described the app as “another step toward bringing our vision to life – where AI connects directly to real-world services, saving people time and effort in their everyday lives.”
Functionality and availability
According to the release, users can enable the DoorDash app within ChatGPT by selecting it in the “apps” section of account settings, logging in to their DoorDash accounts and toggling the feature in chats.
The DoorDash app in ChatGPT is available to select users and will expand to all customers in the coming weeks on iOS, Android, desktop and mobile web.
DoorDash said the integration also expands opportunities for merchants by connecting them with customers during meal planning. It plans to build on the partnership by expanding into additional local retail categories beyond groceries.
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