Food Lion Feeds, Food Lion’s hunger-relief platform, donated almost 28 million meals to local communities during the “Holidays Without Hunger” campaign.
The annual campaign ran from Nov. 5-Dec. 9, supporting Feeding America. “Holidays Without Hunger” also supports 33 local Feeding America partner food banks and hundreds of partner agencies throughout Food Lion’s 10-state operating area. Since it began in 2014, the Food Lion Feeds Holidays Without Hunger campaign has helped provide the equivalent of more than 103.5 million meals.
“We are humbled by the compassion our customers continue to show,” said Kevin Durkee, manager, Food Lion Feeds, Food Lion.
“Their generosity, paired with Food Lion’s ongoing commitment to nourish our neighbors, helped ensure more families could gather around a fuller holiday table. We want local families to know they can always count on Food Lion – not just during the holidays, but every day — to be there when they need us most.”
During the campaign, customers purchased specially marked, prepacked Holidays Without Hunger food boxes for $6. Each Food Lion store donated the customer purchased boxes to local Feeding America partner food banks or partner feeding agencies in the store’s community. Customers also used the digital keypad at checkout to donate a specific dollar amount or round up their purchases, contributing more than $2.4 million in cash donations.
Food Lion also made a $100,000 contribution to the campaign, bringing the total cash donations to over $2.5 million for Feeding America and partner food banks.
“The support Food Lion and its customers showed through this year’s Holidays Without Hunger campaign speaks to the heart of what it means to be a community,” said Claire Babineaux-Fontenot, CEO of Feeding America.
“This outpouring of care provides comfort and hope. We are deeply grateful for Food Lion’s longstanding partnership and their unwavering dedication to making sure more families have access to the meals they need.”
Through Food Lion Feeds, Food Lion has helped provide the equivalent of more than 1.5 billion meals to people and their families since 2014 and has committed to donating the equivalent of 3 billion meals by the end of 2032.
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