99 Ranch Market has opened Eat Up, a 12,000-square-foot food hall featuring more than 20 Pan-Asian food concepts, inside its store in Flushing, Queens.
One of the largest Asian food destinations in New York City, the food hall offers cuisines ranging from Taiwanese fried chicken cutlet and Hong Kong milk tea to Guangxi rice noodles and Central Asian halal barbecue.
“New York is a city of food lovers and adventurous diners, and Eat Up is the perfect gateway to introduce the diversity of Pan-Asian cuisine,” said Alice Chen, CEO of Tawa Supermarket Inc., 99 Ranch Market’s parent company.
“We created this food hall as a community gathering place, a home for anyone who wants to try something new, revisit a favorite flavor or simply enjoy great food.”
Store integration
99 Ranch Market’s Flushing store is near major subway and bus lines. Its setup allows customers to combine grocery shopping with dining in a single visit.
The space features modern finishes and seating areas designed to accommodate families, groups and individual diners.
Grand opening events
A public grand-opening ceremony is scheduled at 11 a.m. Dec. 13, featuring cultural performances, chef showcases and food sampling. During opening weekend, customers who spend $50 at the food hall will receive a $10 gift card.
Company background
Tawa Supermarket Inc. was founded in 1984 by Roger Chen, an immigrant from Taiwan. The company operates 65 99 Ranch Market stores across 11 states. The Flushing location, which opened in July, marked the retailer’s first New York City store.
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