Schnucks Markets Inc. has implemented the Domo AI and Data Products platform to centralize its data systems and improve operational decision-making across its 113 Midwest stores.
With more than eight decades of operations, Schnucks had faced challenges managing data generated across stores, warehouses, vendors and internal departments. Reporting processes relied heavily on spreadsheets and printed documents, often resulting in inconsistent data interpretations and limited visibility for store and department teams.
The adoption of Domo allows Schnucks to aggregate information from human resources, finance, marketing, operations, merchandising and supply chain functions into a single platform. Company leaders said the system enables teams at all levels – from executives to store managers – to access role-specific, real-time key performance indicators.
Store teams now use the platform daily to review staffing, production and service levels, while leadership monitors broader business trends and strategy execution across multiple states.
“We no longer ask, ‘What were my sales yesterday?’ but focus on ‘What do I need to do moving forward to improve the customer experience?,’” said Colin Lloyd, director of business analytics at Schnucks. “Domo is the tortilla, and data is the filling – together they nourish our business daily.”
The company also uses Domo’s App Studio, a low-code development tool, to create interactive dashboards that present a unified view of company-wide KPIs. Schnucks said this consolidated reporting approach promotes proactive decision-making and strengthens alignment across departments.
Marketing and merchandising teams now have access to near real-time sales results, with performance data accessible within 15 minutes of a promotion launch. According to Schnucks, the shortened feedback loop allows teams to make rapid adjustments to maximize revenue and customer engagement.
“Schnucks demonstrates how critical it is for retailers to break down data silos and enable all teammates with insights to drive smarter, faster decisions,” said Mark Boothe, chief marketing officer at Domo. “Domo and Schnucks are a perfect pair; we’re thrilled to support their mission to nourish people’s lives by putting data at the heart of every decision and ensuring the best customer experience.”
Schnucks is preparing to further expand the platform by integrating Domo.AI. The company expects the addition to provide frontline teams with real-time, AI-powered insights to support operational execution and customer service across the chain.
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