Instacart is the first grocery provider to launch an app within ChatGPT, offering fully embedded shopping and “Instant Checkout” inside the AI chat interface. The integration allows consumers to browse, build a cart and complete payment — all without leaving the ChatGPT conversation.
With the new ChatGPT integration, users can shop with Instacart by typing a prompt such as “Instacart, can you help me shop for apple-pie ingredients?” Once signed in, the app surfaces local retailer availability and a ready-to-review cart powered by Instacart’s fulfillment network and AI models. Payment and checkout are handled securely within ChatGPT.
The experience is now available on desktop and mobile web. Instacart said the ChatGPT app is live on iOS and Android, with Instant Checkout functionality rolling out to native platforms in the coming weeks.
Instacart highlighted its broad grocery network as a key strength behind the ChatGPT integration. The company works with more than 1,800 retailers and nearly 100,000 stores across North America — delivering a massive product catalog and local availability.
Real-time inventory and pricing, tailored product recommendations based on past shopping preferences, and fast delivery – sometimes as soon as 30 minutes – underpin the value proposition. According to Instacart, this makes their platform well-suited to support conversational commerce powered by AI agents.
“Instacart and ChatGPT are redefining what’s possible in AI-powered shopping,” said Anirban Kundu, chief technology officer at Instacart. He described the new integration, built on the Agentic Commerce Protocol, as a way to turn “simple conversations into real-world action – helping customers go from inspiration to a full cart delivered from the store to their door with ease.”
By embedding its grocery-fulfillment engine into ChatGPT, Instacart said it aims to make grocery shopping more seamless and accessible. The move could reshape how consumers shop – reducing friction between deciding what to eat and getting groceries delivered to the door – and position Instacart as a front-runner in the emerging field of AI-assisted commerce.