Smart & Final will open a new 25,000-square-foot location Dec. 10 in San Diego’s Midway District, marking the warehouse grocer’s continued expansion in Southern California. The store at 3705 Rosecrans St. will serve the neighborhood as it transforms into a walkable entertainment, retail and residential hub.
The Los Angeles-based retailer specializes in delivering value to both household and business customers through a hybrid model that combines everyday grocery sizes with club-pack quantities. The format appeals to families, community groups and commercial customers including restaurants, caterers and organizations requiring quality ingredients and bulk essentials at competitive prices.
“Our goal is simple – to give customers more ways to save without sacrificing quality,” said District Manager Anthony Hofer.
“This new Midway District store brings together expanded fresh offerings, convenient shopping and the club-size values for which Smart & Final is known. We’re excited to support families, small businesses and the broader community as the neighborhood continues to evolve.”
Store format targets dual customer base
The Midway District location features club-size values on thousands of grocery, household and business essentials alongside expansive fresh departments. The store includes a produce section, high-quality meat department and stocked deli featuring the retailer’s First Street Oven Roasted Chickens.
Smart & Final stocks organic and eco-friendly options from its Sun Harvest private brand. Business-focused products include high-quantity paper goods, beverages, snacks and cleaning supplies. The location also houses a fresh floral department.
Same-day delivery is available through SmartandFinal.com or the mobile app. Beginning at 7 a.m. on opening day, customers will receive a free reusable tote bag with purchase and can enter to win a Smart & Final gift card.
Charitable foundation directs $20,000 to local organizations
The Smart & Final Charitable Foundation will award $20,000 in donations to four San Diego-area organizations. The contributions reflect the retailer’s practice of supporting communities where it operates stores.
Recipients include Boys and Girls Clubs of Greater San Diego, which has served youth and families for more than 80 years; Generate Hope, which offers long-term housing, education and vocational support for survivors of trafficking; Mama’s Kitchen, which provides nutritional support for at-risk San Diego residents with critical illnesses; and San Diego Youth Services, which helps youth develop lifelong skills for self-sufficiency.
Smart & Final operates warehouse-format grocery stores throughout California and the Southwest, serving both household and business customers through its dual-market positioning. The company differentiates itself from traditional supermarkets and warehouse clubs through smaller store footprints and a product mix designed for both everyday shopping trips and commercial purchasing needs.
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